In most case, one of the best ways to use your existing content is to have 100s of ezines circulating your articles to 1,000s for their subscribers with your byline and contact info. There are a number of online resources that will help link ezine publishers with ezine article writers.

Imagine having one or more of your articles, short stories, reviews or editorials read by 10,000 or even 100,000 people. What would be the impact, if just 1% of the readers bought your products or contracted your services?

Identifying, reviewing and selecting reputable ezines may be a very time consuming process. However, the long term benefits far out weigh the short term efforts. The VBO Marketing Team will review your existing articles, help you create new ones and recommend electronic newsletters and magazines that would be interested in publishing your work.

Another great approach to eZine Marketing is eZine Advertising. Here's how it works. We help you find ezines that match your offer and buy an ad in their ezine. The key here is to find ezines that are in the same general subject area as your offer.

You may have heard about solo ads, sponsor ads, classified ads, and more. Let's look at that.

• Solo Ad - This is an email that is sent to everyone on the ezine publisher's mailing list and
contains only your offer. Since your offer stands alone, or goes solo, it gets much more response.

• Sponsor Ad - This ad appears at the top of the ezine and is seen by every reader. Since these readers want to receive the ezine (remember, the reader asked for the ezine by subscribing, also called opt-in) they look at these ads and respond to them.

• Classified Ad - Just like the ads in your newspaper, a classified ad is usually three or five lines of text, including a headline, the ad body and a link to click. These ads are very cheap to buy, and work well but not as well as a solo ad. The key here is to be consistent and run ads in more than one issue. After all, few of us buy something the first time we see it.

When your ad is placed in an ezine that is read by people who are already interested in what you offer, you can expect to see results that leave every other form of advertising in the dust!

A third method of Ezine Marketing Is Doing Joint Ventures With Ezine Publishers.

You have probably heard about Joint Ventures. You might have wondered what they really are and if they can work for you.

In this case, a Joint Venture is simply an arrangement with an ezine publisher where he or she sends out your offer, with an endorsement, to their mailing list. Much like a solo ad, your message is the only thing in this mailing.

The twist here is that you don't pay a dime unless sales are made! The publisher sends your message and you share the revenue based on a split you negotiate. Some Joint Ventures are 50/50, some are 80/20. The percentage depends on the list size of the publisher and the price point of your product. This is one of the FASTEST ways to get FREE TARGETED traffic to your site.